Firefox Brand Refresh Unveils New Mascot ‘Kit’

Mozilla is giving Firefox a brand refresh, complete with a cute new mascot called Kit. “Kit’s our new [Firefox] mascot and your new companion through an internet that’s private, open and actually yours”, Mozilla say on a landing page for the agile flame-coloured fox. To celebrate Kit’s unveiling a range of new t-shirts and other official Firefox merch is available to buy, emblazoned with Kit in a variety of poses, and a new-tab page wallpaper for the browser features the vulpine’s distinctive tail is also available. This isn’t Mozilla’s first ride at the rebranding rodeo of late. Last year the […]

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