The evolving role of the UX designer: Strategy, business impact, and AI-assisted research

UX design is changing fast. Designers are no longer focused only on creating intuitive interfaces, they’re shaping strategy, driving measurable business outcomes, and working alongside AI to uncover deeper user insights. If you want to understand what today’s UX role really looks like, and what skills will keep you ahead, this article will walk you through the key shifts reshaping the profession. 

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